Let supporters tell the story in their own words.

Help people turn their connection to your cause into a personal fundraiser. Their story and goal give friends a reason to join in, while the campaign keeps the bigger picture together.

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Peer-to-Peer Fundraising for Nonprofits screenshot · Placeholder

What is peer-to-peer fundraising?

Peer-to-peer fundraising lets supporters raise money for your cause through their own pages. A personal story makes the invitation more meaningful to people who know the fundraiser but may be new to your organization.

  • Start with a personal reason

    Supporters explain why the cause matters to them.

  • Make sharing straightforward

    Give each fundraiser a page to share.

  • Keep the shared goal visible

    Personal efforts contribute to the wider campaign.

Their connection to your cause

Make room for a story only they can tell.

A birthday, a personal challenge or a thank-you can become a reason to raise. Supporters can give their fundraiser a personal story and goal within the wider campaign.

Keep in view

  • Enable supporter-created fundraisers when you want them.
  • Give each page a personal story and goal.
  • Keep the fundraiser connected to its parent campaign.

One campaign to follow

See the individual effort and the collective progress.

Personal pages help supporters invite people they know. Campaign progress helps your team see how those efforts contribute to the cause, with donation records available for review.

Put it into practice

  • Share a direct link to a personal page.
  • Follow recorded progress toward the campaign goal.
  • Review donations with their fundraiser attribution.

Illustrative scenario · Fictional information

A birthday becomes a reason to give

Maya wants friends to support Riverbend’s reading program instead of buying birthday gifts. A useful Mobli planning request would be: “Help me explain why this reading program matters to me.”

  1. Choose the campaign Maya wants to support.
  2. Review her personal story and set a realistic goal.
  3. Share her page with friends in her own voice.

An illustrative planning example with fictional information. Review the details before sharing or publishing.

Questions about supporter fundraising

Peer-to-peer fundraising suits nonprofit supporters who want to invite their friends, family or colleagues to give. Birthdays, challenges and personal milestones can provide a natural reason to start a fundraiser.

Yes. The campaign has a setting to allow supporter-created fundraisers. Your organization decides whether to offer that option.

Yes. Personal pages can show an individual goal and progress, along with the supporter’s own story.

Yes. The pages connect to the parent campaign, so personal efforts contribute to the wider fundraising total.

They share the public link to their page through their own messages, email or social channels. A personal explanation makes clear why they are asking.

Choose individual pages when the invitation centers on one person. Choose teams when classrooms, departments or other groups want a shared identity and goal.

Let a personal connection open the door.

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